Executive Summary Says It All

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The most important section of your business plan is its executive summary. That’s right. It’s the first thing that people read, and it should crystallize everything that’s compelling and essential about your business and how you will succeed with it. And you need to do that all on one page. Gulp.

If you’re looking for investors, they won’t read past the first page if it doesn’t grab them. That doesn’t just mean great writing, but also great content that demonstrates that you know what you’re talking about.

Who will be running your business is clearly the most important part of your business.  But for the business plan, it’s the executive summary that has to be good or they’ll never get around to reading about your amazing management team or anything else in your plan.

Now, please don’t conclude from this that a compelling executive summary is all you need. That compelling executive summary only works if it’s well supported in the body of the plan. Grandiose assertions don’t win over investors, and a business strategy built around such assertions will fail also.

So you need a powerful plan that’s topped off with the best executive summary you can write. And rewrite and rewrite and rewrite until it’s just right.

 

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